You
Competitors
Keep the list short. A handful of real competitors is more useful than a long list of brands you never see in deals.
Rivals
Share of voice does the same job for assistant answers. You see how often those rivals are named versus you, on the prompts in the visibility scan. A rival can outrank you in search and still be absent from AI answers, or the reverse. Those are two different briefs. One is a page aimed at the query, with the template and the research to match. The other is a page that answers the question the way an assistant can cite: a direct comparison, a clear recommendation, a URL that stays put. Do not write one generic overview and expect it to close both gaps.
Site · Competitors
Rival brands
Keyword compare and AI share of voice
5
You · #7 · Rival · #4
AI Visibility share · 28% vs 41%
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