A SaaS category with three known rivals
Add the brands, compare the queries, and write the comparisons your buyers are already searching.
You
Keep the list short. A handful of real competitors is more useful than a long list of brands you never see in deals.
Rivals
Share of voice does the same job for assistant answers. You see how often those rivals are named versus you, on the prompts in the visibility scan. A rival can outrank you in search and still be absent from AI answers, or the reverse. Those are two different briefs. One is a page aimed at the query, with the template and the research to match. The other is a page that answers the question the way an assistant can cite: a direct comparison, a clear recommendation, a URL that stays put. Do not write one generic overview and expect it to close both gaps.
Site · Competitors
Rival brands
Keyword compare and AI share of voice
5
You · #7 · Rival · #4
AI Visibility share · 28% vs 41%
Re-check share of voice after those articles are live and indexed.
How it works
Competitor research here is the rival brands you name for a site. Blogdat.ai compares keyword positions and AI visibility share of voice against those brands. You see where they rank, where you rank, and which themes assistants currently give to them.
The point of the comparison is the next article. A gap is a topic they cover and you do not, or a query they hold and your page is thin. That gap becomes a research brief, then a draft on your template, then a URL you can index.
Share of voice is the AI-search side of the same question. Classic rankings and assistant citations do not always move together. Watching both keeps the content plan honest.
Add the brands, compare the queries, and write the comparisons your buyers are already searching.
Show the keyword gaps and the AI citations the prospect is missing, then attach the publishing cadence that will fill them.
Watch the rivals on that query and update the article when their pages start to cover questions yours skips.
Competitors sit beside keyword tracking and AI visibility. The gaps go into the AI blog writer. Backlinks show whether those rival domains also have the authority your new URLs still need.
Track competitors inside blogdat.ai for keywords and AI Visibility.
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