Before writing
Blog brief generator
If the brief is vague, the article will be confident and wrong. The brief is where you spend the judgment.
Most bad AI articles are not a model failure. They are a missing brief. The tool was asked to be helpful, so it was. It picked a reader, a tone, and a fact. None of them were yours.
A brief generator is worthwhile when it forces the questions a writer would ask in a kickoff, and then stops. It should not sneak into prose. The output is a set of decisions: who, what the page must accomplish, what it may not say, and which sources the draft has to follow.
The parts of a brief that change the draft
- The query and the URL
- One query. One address. If you cannot say which existing page this would compete with, you are not ready to generate.
- The reader's situation
- What they have already tried, and what "done" looks like for them. A situation is more useful than a persona name.
- The claim you can prove
- One sentence you would say in a meeting, with the source sitting next to it. If you cannot prove it, it is not in the brief, and it will not be in the article.
- The out-of-bounds list
- Products you do not sell, markets you do not serve, numbers you have not measured, and advice that belongs to a licensed person.
- The outline, still rough
- Headings as questions. If a heading is a slogan, replace it before any body copy exists.
- The links
- The page this article should send a convinced reader to. A brief with no destination produces a dead end.
Generate the brief from the site, then edit the brief
The site record already holds services, audiences, and competitors. A brief generator should read those and propose a topic that fits, instead of asking you to paste a paragraph about the company every time.
You still edit. Strike the suggested angle that is trendy and keep the one your last three sales calls already answered. That five-minute edit is the whole point. The article can be long. The decision is short.
Do not let the brief smuggle in a finished voice
- A brief that already sounds like the article has skipped the check. Keep it as notes.
- If the suggested topic needs a fact you do not have, the next step is research or a phone call, not generation.
