Industries
SEO for hotels
Guests want to know if the hotel fits the trip they are actually taking. The article should answer that from the property you run, not from a stock description of "boutique luxury."
Hotel websites bury the useful facts under adjectives. Travelers still search for the practical ones: family rooms, the real distance to the station, whether breakfast is included, what the cancellation rule is, whether the pool is open in March. A focused article can answer one of those without making them hunt the FAQ.
An AI writer will add a spa, a view, and a "renowned chef" if you leave the brief soft. Amenities and policies are operational facts. They belong in the draft only when the duty manager would agree today.
Write the stay, not the lifestyle
Good articles are decision tools. What a family booking needs to ask, how the room types differ, what "sea view" includes and what it does not, how early check-in really works, and how to get from the airport without a surprise fare. These pages reduce emails and bad-fit bookings.
Bad articles are atmosphere. If the paragraph could sit on a hotel two cities away, it is not about yours yet. Name the street, the room, the constraint.
Policies have one home
Cancellation, pets, deposits, parking fees, and age rules should live on a policy page the front desk controls. The blog can explain how to use them. It should not be the only copy, and it should not contradict tonight's rule.
Seasonal facilities need dates. A post that says the pool is open will be read in January. Either give the months or do not mention it as a reason to book.
Area guides you can defend
Recommend a walk, a station exit, a museum, or a restaurant you would still send a guest to. Check the hours once a season. Do not invent a "hidden gem" or copy a city guide and put your hotel name on it.
Be honest about noise, hills, and construction if they affect the stay. A guest who was warned is a review you can live with. A guest who was sold a quiet courtyard and got a loading bay is not.
Accessibility and family facts are checkable
Steps, lifts, roll-in showers, connecting rooms, cots, and whether the bathroom door clears a chair are facts someone can verify with a tape measure. Do not let a model infer them from "modern design." If you have not checked a room type, do not describe it.
Photos of the actual rooms, even ordinary ones, outperform a generated lobby. Guests compare the picture to the key card moment.
One property, unless you say otherwise
Groups should not publish a guide that blends three buildings. If the spa is only at one address, the article has to say so in the first paragraphs. Brand voice can be shared. The building cannot.
Events and packages expire. Put the dates in the title or take the page down when the package ends. A ranking page for a festival weekend is a brochure with a clock on it.
Topics worth writing
- How your room types differ, in the differences a guest can see
- How to get here from the station or airport, including the awkward part
- What breakfast, parking, and pets actually include
- What to know about noise, floors, and the rooms you would not give a light sleeper
- How a family booking works, with the cot and the extra bed you really have
- What is open on the property in each season
Before you publish
- Every amenity in the draft exists at this property.
- Policies match the page the desk uses tonight.
- Distances and transport advice were walked or checked.
- Accessibility claims were measured, not inferred.
- Seasonal offers have dates.
Questions
Should we blog about the city?
Only the parts that change the stay at your address. A general history of the city is not your job and it will be worse than the museum's page.
Can we describe rooms we are renovating?
Describe what a guest booking today will get. If a room type is out of service, say so or leave it out.
How do we handle OTAs saying something else?
Your site should be the accurate one. Do not copy an old channel description into a new article.
What is a reasonable publishing pace?
A few durable guides, plus updates when a policy or a season changes. Nightly posts about "travel inspiration" do not fill rooms.
